One of the biggest barriers when it comes to using the internet for online transaction and Ecommerce is the lack of trust and scepticism that people have against the online interactions. This is partly because there is no tangibility to the products and services offered online and partly because of the stories of hackers and frauds that surface after every week or so which makes building trust among your visitors and online clients a rather important task that can’t be overlooked. So how do you go about it? From where do you start building that trust? To begin, you can do that by building and displaying testimonials on your website. It is a very simple trick but has been largely overlooked among many website owners. Showing people that other people trust your products and services can help you break that cynical wall and sent you on your way of building a larger customer base. You can even use videos for your testimonials to increase its credibility. You can also reach out to the peopl...

They say when people start talking about you that just means you have done something right. But many a times, it is difficult to remember this when you are crowded with negative comments. Whenever, you open a post on any social media platform or blogs or information sharing of any kind, more often than not, you will stumble over negative comments first. People mocking, abusing, discriminating openly and vocally is not an uncommon sight. There are “trolls”, the definite community of people who only use social media to spread negativity and hate. There have been numerous cases of teens and adults falling prey to “Cyber Bullying” and in worst case scenarios, have ended their lives over it. That is how widespread and disastrous this epidemic is. As a brand or as a marketer, you are constantly exposed to this menace, while managing your brand identity and building up on social media. It would be unrealistic to say that it would not affect you, but you have to be very objective while dealing...

1) Using sitelinks in your ads, opens up the opportunity to add more sections of your sites in your ads, for example, you can add links for some case study or product category page to your ads to make it more efficient.   2) Leveraging Dayparting (especially in a B2B business) will help you get better results. Dayparting is a technique that allows you to specify a percentage of your standard pay-per-click (PPC) bids for every 30-minute interval of the week, and to base your adjustments on precise historical data.   3) You can also try having a single keyword ad groups i.e. your ad group will be focused on only one keyword which is much tailored, this can also improve quality score and overall conversion rates.   4) You can try geo-targeting as well, even if you are having nationwide campaigns because then you can show your target audience, specific offers based on the city they are in. For example, if you only ship your product to certain cities, you might want to add the...

Imagine being in your office, middle of the day, loaded with work and a constantly buzzing mobile. After a while, you annoyingly check your phone, only to find yourself tons of email notifications from brands you don’t even recognize. Your obvious action would be either marking them as read of deleting them without checking. This is the kind of bad email marketing that has taken a toll on possibly the best marketing tool. Email Marketing is probably the most underrated but most rewarding form of marketing in terms of ROI. According to Hubspot, if you invest 1Rs into Email Marketing, the return in Rs.43! That’s how effective it can be on your returns, if executed correctly. Here are 10 things to avoid your emails from getting into spam.   Before sending out your emails, check for your  SPAM SCORE.  There are lot of free and paid tools available online to help you determine your spam score. Eg., glockapps.com, mail-tester.com etc. Check for grammatical errors and punctuatio...